We live in an aging universe, a universe where older adults live longer than ever before.
The need for housing and care, especially affordable housing and care, is growing in all three North American nations – Canada, Mexico, and the U.S. (See the Statistics section for expected growth by 2030 and 2050 at the base of this review).
In 2003, when working at a luxury senior residence in Rancho Mirage, CA, it was evident that healthcare affordability for U.S. older adults would become a challenge or become completely cost prohibitive, especially if dementia was part of the equation.
This revelation ignited my desire to explore international options.
I started investigating Ecuador, Mexico, and other destinations for medical care, long-term care, and end-of-life care, subjects that remain dear to me and those I serve.
My hands-on experience as a Mexico senior living consultant conducting due diligence over a period of 11 years in 18 Mexican states (there are 31. The Federal District of Mexico City makes 32) has kept me engaged and open to what’s happening on the senior living front. An excellent place for me to learn more was as a speaker and guest at this year’s CIAMAR Wellness and Senior Living Investment Summit 50+ to 80, a conference produced by Javier Govi.
Govi is a “nearetiring” proselytizer and real estate entrepreneur who has believed in the growth of senior living in Mexico for American, Canadian, and Mexican retirees for more than a decade. His platform is focused on growth with corporate players from Canada, Mexico, Spain, the U.S., and other countries in Latin America.
My interest is in all sectors including smaller residences and intimate communities with sustainable futures.
Who attended CIAMAR 2025?
Between 150 to 200 persons attended the summit, gently modelled after NIC (National Investment Center) conferences in the U.S. with 1500 to 3,000 participants. The event was held at the Hotel Marquis Reforma in Mexico City.
Architects, bankers, real estate developers, senior living operators, tourism industry execs, one real estate appraiser, and entrepreneurs from around Mexico – Baja California Norte y Sur (Tijuana, Cabo San Lucas), Cancun, Cuernavaca, Leon, Merida, Mexico City, Puebla, Queretaro – and from other countries – Argentina, Colombia, Costa Rica, (Germany via Zoom), Panama, Spain, were present.
Below is a photo from the first day of the summit, almost an hour before we began.
What was on the agenda and who were the speakers addressing the opportunities?
https://ciamar.odoo.com/en/programa
https://ciamar.odoo.com/en/ponentes
Speakers from Latin America, mostly from Mexico, brought unique projects and perspectives, some are outlined further below.
These Latin American entrepreneurs see opportunity in attracting Americans, Canadians, and Europeans. One of the speakers referred to the current wave of this cohort as “el tsunami blanco”, the “white tsunami”. (An interesting comment as some expats in Mexico have Afro, Asian, and Latino heritage).
Latin American entrepreneurs are also focused on culturally compatible senior living for their own populations. Is there a way to meld the different cultures? This is a subject that remains open for discussion.
Some Mexican senior living homes thrive on hosting expats as their primary residents.
Despite the perception outside Mexico that Mexican elders are taken care of at home, many still are, there are senior living enclaves for Mexicans around the country, though far fewer than with Mexico’s neighbors north of the border. 31% of 11 million Mexican homes have at least one older adult (INEGI 2020).
According to INEGI (Mexico’s National Institute of Statistics and Geography, 2020) there are approximately 1200 senior living residences including assisted living/nursing care/memory care (often combined into one residence unlike American and Canadian systems). In 2017 there were an estimated 800.
The numbers for Mexico do not include independent living/active adult enclaves but do include corporate senior living, smaller private pay residences, non-profits often run by nurse nuns, and government homes. These numbers fluctuate as numerous small start-ups often close.
In Canada there are approximately 2,076 assisted living/supportive living/retirement residences according to Science Direct. Another source says Canada has 571 assisted living residences. (See Reference section below). In the U.S. there are approximately 32,000 assisted living communities with a total of over one million beds.
The “Bucket List” panel below with Javier Govi CIAMAR founder/producer, Wendy Jane Carrel, Kerri Moon, and Oliver Sahlmann
Three of us were invited to address the following question:
Who are the Americans, Canadians, and other foreigners considering Mexico for retirement and senior care?
We began our team presentation with a quick slide show of photos showing foreign residents in Mexico ages 60 to 100, couples and solo agers of diverse backgrounds (a growing number of Mexican Americans included), and those with diverse interests and preferences from no frills to resort-like settings.
Kerri Moon, an American entrepreneur who built one community at Lake Chapala and collaborated on the growth of the Namaste Community (another Lake Chapala expat community), pointed out, and we all agree, “the availability of caring workers who come from intergenerational households and are accustomed to respecting their elders could ensure superior staff-to-resident ratios giving Mexican senior housing a tremendous opportunity to succeed.”
Moon is currently spearheading a group seeking investors for a Memory Care Village at Lake Chapala. Find her at https://www.facebook.com/RetireInternationally/
Oliver Sahlmann, a business coach, former Volkswagen Mexico executive, and Mexico resident for 20+ years, shared about German retirees in Mexico. “They come mostly for the sun, and, in winter months.” He presented some charming cultural stories to give the audience a feeling for the German mindset.
The main points of my contribution were the diversity of ages, backgrounds, and interests, that no one plan fits all, and that most retirees from Canada and the U.S. prefer to Age in Place in communities with other expats. Fewer prefer living among locals but those who do often thrive.
The migration of Americans and Canadians to Mexico for retirement and senior care is not new, it has existed for decades. Numbers increased noticeably since 2008 (U.S. economic challenges), COVID, and as mentioned above – the realization that we are living longer and there may not be enough funds for retirement and healthcare. The U.S. does not have universal healthcare, Canada and Mexico do to varying degrees.
For older adults who have long-term care insurance and are independently wealthy healthcare is not an issue. But the reality is, even with U.S. Medicare, and continued rumors of cuts for Medicare and Medicare Advantage programs, some older adults are seeking alternatives and solutions in other U.S. states or other countries.
Here are some highlights from CIAMAR 2025 sharing pride of Mexico, sustainable projects, unique visions, plus mention of notable vendor/summit supporters:
Javier Govi invited attendees to invest in the future of senior living in Mexico and LatAm, invest in the concept of Near Retiring (bringing Americans and Canadians to Mexico), consider Pueblo Magicos for aging (see Reference section below for explanation of this government initiative for magical villages), and most of all offer dignity, quality of life, and exceptional healthcare. Govi is the author of Nearetiring: Baby Boomers, Snowbirds, and Summerbirds, a Great Opportunity for Mexico and Latin America in Spanish.
Mac Kroupensky – Mac is a thought leader who teaches corporations, companies, and government how to create innovative change and motivate people and teams. For 10 years he taught at IPADE, Mexico’s equivalent of the Harvard Business School or France’s INSEAD. “To be a great leader you must be a great human being,” is his motto.
Kroupensky has a super enthusiastic presence. He regaled the audience by asking them to imagine an ideal retirement place – a city of 150,000 with medical infrastructure, security, and new technology. He pointed to Sofia, Bulgaria’s thriving tech and arts scene, a city of old and new. Most of all, that perfect retirement place would offer the best of humanity, people who care. He then added, the Mexico/LatAm Senior Living Investment Summit would offer invaluable expertise and talent. He is right, it did.
https://kroupensky.com/quien-es-mac/
In the photo below: Rafael Garcia Turban international developer, Oliver Sahlmann, Mac Kroupensky, Wendy Jane Carrel at CIAMAR Mexico and LatAm Senior LIving Investment Summit 2025
Antonio Gonzalez-Quiros F. , Director of Ballesol Mexico, was the keynote speaker. Ballesol is a Spanish corporation that for 40 years has developed 55+ resorts, residential apartments, and assisted living. Ballesol has assisted living facilities in Queretaro and Mexico City. Note: Spaniards and Latin Americans investing in senior living have much in common – culture, language, law, and a familiar way of doing business.
Ernesto Oechlar former banker, former CEO of a family-owned senior living residence, advocate for holistic senior living, organic food, and positive mind set. He is currently a consultant for Neuro Change Solutions (NCS), a global network of corporate consultants trained by Dr. Joe Dispenza teaching how to apply the neuroscience of change to increase employee engagement, collaboration, and productivity for business results. Delightful to converse with him and with Mac Kroupensky about differences of perception within cultures.
Marta Parra, Co-Founder and Co-Director of Virai Arquitectura, Spain. She was one of the last speakers and I wish more attendees could have listened to her enlightened presentation about creating accessible spaces and person-centered memory care with the energy of light, located in nature, and more. She is a pioneer in neuroarchitecture and sustainability for hospitals and senior living residences in Spain, Africa, and Latin America. Her slides and presentation were excellent. For more information see https://www.virai.eu/
Architect Carlos Sanchez of www.gomezplatero.com was a pleasure to listen to and learn from. He studied architecture in Torino, Italy and has worked on senior living projects in Medellín, Colombia and in Uruguay.
Mario López is the founderof Taxáre. He is a real estate appraiser, consultant and enthusiastic investment project manager for real estate businesses. You can find him as “Mario El Valuador” on Instagram, Tik Tok and his podcast Un Express de Real Estate on You Tube @soymariolopez. He showed us drawings of an eye-catching urban city design for Tijuana intended for retirees and others – modern towers, gated, secure, flat and walkable, alongside the Pacific Ocean, with sustainable architecture, lots of gardens and amenities. If and when such a project is manifested, I can see folks with this concept as their aging in place vision filling it up fast. Based on my several due diligence visits to Tijuana, the city would benefit from a project such as this.
Juan Pablo Payró an Architect/Masterplanner/Designer/Developer shared about Agrihoods and Wellness Community projects in Queretaro, San Miguel de Allende, Holbox, Bacalar, and Los Cabos. He is a co-developer with Javier Govi’s Grupo AMAR. I contacted him to share photos or a website but have yet to receive a reply.
Salvador Rivas, an articulate, cultivated British-Mexican architect, has worked on prestigious international projects. His web site is www.srivasarchitects.com . I contacted him for information related to senior living projects but have yet to receive a reply.
There were many worthy presenters. Apologies to those not mentioned.
A special shout out to Jose Manuel Diez for his elegant, gracious energy as Master of Ceremonies and to the amazing AMAR and CIAMAR support team who produced this event.
Attendees I also appreciated meeting:
Juan Jose Perez Rifel shared with me an appealing project for Queretaro, one of my favorite Mexican cities. He is with www.st-austin.mx (see concept photos at the website). As I understand St. Austin owns the land. The first project is an eco-sustainable hospital which will serve as the property anchor with plans to expand to a medical district with doctor’s offices, a senior living residence (no precise details), a commercial center, gardens, and more. I am eager to see it when it is built.
Visiting from Lake Chapala was Jorge Garcia de Leon who is head of operations at Rancho Salud Village, see www.rancholasaludvillage.com or their Facebook page. His father-in-law owns the land in this eco-friendly, holistic, sustainable, multicultural, co-housing community of homes for Aging in Place. I have witnessed the growth over 11 years from two homes to a plan for 21 and eventually 30+ with pool, vegetable and herb gardens, and more. I am a fan of Jaime Navarro, his lady Sara, and their passion for healthy, independent living.
Roberto Madruga Avensa of Mexico City has “four legally clear parcels for development” for an Aging in Place/Wellness project in the Pueblo Magico (magical village) of Ixtapan de la Sal. The project is known as Reserva Reforma and there is no website yet. Sr Madruga envisions a completely flat, walkable community with local healthcare within five minutes, a hospital you would be flown to by air ambulance if needed, living spaces with doors, floors, and more following the 150 Residencial Universal Living Design standards. Sr. Madruga’s wife is a geriatrician. They have travelled to Italy, Spain, and Switzerland to look at senior care. The Reserva Reforma concept would appeal to American and Canadian couples and solo agers if and when such a project is built may be a few years from now. In any event, the vision is a match with many folks who wish to move to Mexico, Baby Boomers especially.
Alejandro del Rio of Leon, Mexico. Family property on many acres in nature with a villa, a large home, lots of green trees, brick walls. It has been or is being converted into a senior living residence. See https://www.plenityland.com/ for photos and contact information.
Nelly Vasquez Sanchez of Gravasa Immobiliaria in Puebla and Oaxaca is a real estate agent and a newbie to the senior living world. She shared with me she attended the conference because she wishes to learn how to provide for expat residents. She paid attention to each presentation. She was a joy to get to know as she represents a younger generation that has an interest in aging. https://www.facebook.com/igruvasa/?locale=en_GB
Mauricio de la Cerda, VP Growth for www.angela.care was at a vendor table sharing how to receive pills in a pill pack organized by day and time (breakfast, lunch, dinner), delivered to you at home. Angela Care works in collaboration with Amazon Pharmacy.
Vendor Roberto Sanchez of Gerflor.com, a French flooring company, shared my kind of waterproof, antimicrobial, soft to fall on, quiet, no glue, fast installation flooring. I wish this flooring was mandatory in Mexican residences as injuries from falls could be less severe. Most residences have slippery tile flooring. I also had a secret desire that the Marquis Reforma Hotel where the summit was held would remove its marble floors. We were there in rainy season!! Here is the GerflorUSA website: https://www.gerflorusa.com/
Where is the money?
With the talent I witnessed and all the possibilities shown on multimedia around the conference center (some visually inviting, stunning in fact), I was mystified. I wondered why so many worthy older adult projects presented at the summit have not been built.
What has prevented architects, developers and others from manifesting their visions?
If I had not been breathless and a bit under the weather, nor missed the presentation that may have explained more “Where is the Money?” I may have learned more. Kudos to CIAMAR for the discussion.
So, I canvassed Mexican speakers and attendees and asked if they would please share what they see as obstacles.
The answers included government bureaucracy (heard this several times, heard this the most), challenging local laws requiring 2-3 years for permission to build, issues with land permits, financing, construction, and “voluntad” or will power and motivation for investment in this sector.
There is a growing venture capital market in Mexico of local and international investors. Most of the capital is being invested in technology, especially fintech.
Many architects and developers in senior living are essentially like movie producers. They create an idea, develop it, and shop it from place to place for financing.
It requires remarkable resilience and will power to be a Mexican entrepreneur in the senior living sector.
CIAMAR 2026 will focus on technology in senior living.
Summary
The need for senior living – housing and care, especially affordable housing and care, is growing in all three North American nations – Canada, Mexico, and the U.S.
For several decades Mexico has been a destination for Americans and Canadians. Now, with dwindling retirement funds, healthcare plans that are not flexible, and overall rising costs for housing and healthcare, the opportunity for more development is evident.
Senior living south of the U.S. border may be a continuing retirement trend.
Growth is slow as developments are often stalled by government bureaucracy, land permit issues, the ability to raise capital, and more.
Some Mexican developers are focusing on generations age 50+, especially those who are active and fit, seeking affordable luxury and a wellness environment.
© All rights reserved. Wendy Jane Carrel 2025
Wendy Jane Carrel is a trusted older adult advocate and consultant who has hands-on experience with healthcare systems, retirement options, senior living residences, and wellness programs in Mexico, Ecuador, and other countries. She provides informed, culturally sensitive transition guidance and curated options for families and elders moving to Latin America. Her website is http://www.WellnessShepherd.com
Resources:
https://www.sciencedirect.com/science/article/abs/pii/S152586102200559X# Canadian long-term care statistics
https://bytescraper.com/b2b-database/list-of-assisted-living-facilities-in-canada
https://www12.statcan.gc.ca/census-recensement/2011/as-sa/98-312-x/98-312-x2011003_4-eng.cfm Canadian housing, dwelling statistics
https://www.technavio.com/report/senior-living-market-analysis an overview of U.S. market analysis growth for future senior living
https://dspace.mit.edu/handle/1721.1/108882# MIT study on real estate development opportunities for senior living in Mexico. 2017 2017 study on opportunities for senior living in Mexico
https://www.definitivehc.com/resources/healthcare-insights/assisted-living-facilities-us U.S. statistics for assisted living residences
https://en.wikipedia.org/wiki/Pueblos_M%C3%A1gicos Pueblos Magicos are part of a Mexican government initiative to create interest in its small towns with historical or magical charm.
I wrote the article below in 2016, it is dated in part.
Statistics
Statistics for burgeoning population growth in North America:
Canada – 7.6 million older adults representing 18.9% of the population according to Statistics Canada 2024. Statistics project seniors could make up 23% of the population by 2030 and nearly 26% by 2068
Mexico – 10.6 million adults over age 65 according to INEGI the Mexican Statistics Bureau, and Statistica.com. AARP International suggests older Mexican adults will represent 30% of the population by 2050 an increase of 277%.
USA – The number of Americans 65 and older is projected to increase from 58 million in 2022 to 82 million by 2050 (a 42% increase) according to a 2024 study by the Population Resources Bureau.
Wellness Shepherd 